I've spent 4+ years in social media and influencer marketing, helping brands and creators connect and bring ideas to life.

I've managed influencer campaigns across TikTok, Instagram, and YouTube, including paid advocacy programs, and worked across categories like beauty, fashion, wellness, tech, and CPG. I've also planned and executed influencer events that bring creators and brands together in real life. Some of the brands I loved working with include Ulta Beauty, Garnier, Dove, and NYX Professional Makeup.

I enjoy working with creators to produce content that feels authentic, engaging, and culturally relevant. I believe the best campaigns happen when creators are trusted to be creative while still aligning with brand goals.

From sourcing and negotiating talent to contracts, briefs, content review, and reporting, I manage campaigns from start to finish. I love seeing ideas come together and turn into content that actually makes an impact.

Obsessed with trends, culture, and what makes content memorable.